{"title":"Hair k-beauty","description":"","products":[{"product_id":"atopalm-mild-shampoo-ph-balanced-scalp-care-300ml","title":"ATOPALM Mild Shampoo -pH Balanced Scalp Care 300ml","description":"\u003ch1 style=\"font-family: Verdana, Geneva, sans-serif; font-size: 15px; color: rgb(0,0,0); text-align: center;\"\u003eGentle Facial Foam for Sensitive Skin – Cleanse, Hydrate and Comfort Your Scalp!\u003c\/h1\u003e\n    \u003cp style=\"font-family: Verdana, Geneva, sans-serif; font-size: 14px; color: rgb(0,0,0);\"\u003e\u003cstrong\u003eATOPALM Mild Shampoo\u003c\/strong\u003e is a gentle, hypoallergenic shampoo designed for \u003cstrong\u003esensitive and dry scalp\u003c\/strong\u003e. The product effectively cleanses hair and scalp while supporting the natural protective barrier. With \u003cstrong\u003eMLE® (Multi-Lamellar Emulsion)\u003c\/strong\u003e technology and mild natural cleansing agents, the scalp remains \u003cstrong\u003ehydrated, nourished and protected\u003c\/strong\u003e, and hair stays soft, smooth, and healthy.\u003c\/p\u003e\n    \u003ch2 style=\"font-family: Verdana, Geneva, sans-serif; font-size: 14px; color: rgb(0,0,0);\"\u003eWhen to Use – Suitable for Skin Type and Needs\u003c\/h2\u003e\n    \u003cul style=\"font-family: Verdana, Geneva, sans-serif; font-size: 14px; color: rgb(0,0,0);\"\u003e\n        \u003cli\u003efor sensitive and dry scalp requiring gentle cleansing\u003c\/li\u003e\n        \u003cli\u003eif experiencing irritation, itching or excessive flaking\u003c\/li\u003e\n        \u003cli\u003ewhen looking for a hypoallergenic shampoo for daily use\u003c\/li\u003e\n        \u003cli\u003eto support the scalp’s natural hydrolipid barrier\u003c\/li\u003e\n        \u003cli\u003esafe for children and infants and for users preferring dermatologically tested products\u003c\/li\u003e\n    \u003c\/ul\u003e\n    \u003ch2 style=\"font-family: Verdana, Geneva, sans-serif; font-size: 14px; color: rgb(0,0,0);\"\u003eActive Ingredients:\u003c\/h2\u003e\n    \u003cul style=\"font-family: Verdana, Geneva, sans-serif; font-size: 14px; color: rgb(0,0,0);\"\u003e\n        \u003cli\u003e\n\u003cstrong\u003eMLE® (Multi-Lamellar Emulsion)\u003c\/strong\u003e – restores and strengthens the hydrolipid barrier, preventing dryness and excessive flaking.\u003c\/li\u003e\n        \u003cli\u003e\n\u003cstrong\u003eMild natural cleansing agents\u003c\/strong\u003e – effectively cleanse hair and scalp while minimising the risk of irritation.\u003c\/li\u003e\n        \u003cli\u003e\n\u003cstrong\u003eProvitamin B5 and biotin\u003c\/strong\u003e – support healthy hair growth and deliver essential nutrients.\u003c\/li\u003e\n        \u003cli\u003e\n\u003cstrong\u003eRooibos extract\u003c\/strong\u003e – soothes the scalp, reduces irritation, and supports natural balance.\u003c\/li\u003e\n        \u003cli\u003e\n\u003cstrong\u003eSlightly acidic pH\u003c\/strong\u003e – helps maintain the scalp’s natural protective barrier and protects against dryness.\u003c\/li\u003e\n    \u003c\/ul\u003e\n    \u003ch2 style=\"font-family: Verdana, Geneva, sans-serif; font-size: 14px; color: rgb(0,0,0);\"\u003eBenefits and Results:\u003c\/h2\u003e\n    \u003cul style=\"font-family: Verdana, Geneva, sans-serif; font-size: 14px; color: rgb(0,0,0);\"\u003e\n        \u003cli\u003eclean and refreshed scalp\u003c\/li\u003e\n        \u003cli\u003ehydrated, soothed scalp without irritation\u003c\/li\u003e\n        \u003cli\u003esoft, healthy, and shiny hair\u003c\/li\u003e\n        \u003cli\u003emaintains the natural protective barrier of the scalp\u003c\/li\u003e\n        \u003cli\u003ecomfort and healthy-looking hair after each wash\u003c\/li\u003e\n    \u003c\/ul\u003e\n    \u003ch2 style=\"font-family: Verdana, Geneva, sans-serif; font-size: 14px; color: rgb(0,0,0);\"\u003eHow to Use:\u003c\/h2\u003e\n    \u003cp style=\"font-family: Verdana, Geneva, sans-serif; font-size: 14px; color: rgb(0,0,0);\"\u003eApply a small amount of shampoo to wet hair, gently massage the scalp until foamy, then rinse thoroughly with lukewarm water. Suitable for daily use, including children and infants.\u003c\/p\u003e\n    \u003cp style=\"font-family: Verdana, Geneva, sans-serif; font-size: 14px; color: rgb(0,0,0);\"\u003eResult: \u003cstrong\u003eclean, hydrated and soothed scalp, with soft, healthy hair free from irritation\u003c\/strong\u003e.\u003c\/p\u003e\n    \u003cp style=\"font-family: Verdana, Geneva, sans-serif; font-size: 14px; color: rgb(0,0,0);\"\u003eATOPALM is a renowned brand specialising in sensitive skin care, recognised for its patented \u003cstrong\u003eMLE®\u003c\/strong\u003e technology that strengthens the skin barrier and provides optimal hydration. The brand’s products are dermatologist-recommended and trusted by millions of users worldwide.\u003c\/p\u003e\n    \u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n    \u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n    \u003cp\u003e\u003cspan style=\"font-family: Verdana, Geneva, sans-serif; font-size: 14px; color: rgb(0, 0, 0);\"\u003eExpiry date: min. 3 months unless stated differently in the title or description\u003c\/span\u003e\u003c\/p\u003e","brand":"ATOPALM","offers":[{"title":"Default Title","offer_id":56394731159938,"sku":"8809723785469","price":18.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0126\/4553\/1706\/files\/mild-shampoo-ph-balanced-scalp-care-300mlatopalmvesa-beauty-4917455.jpg?v=1772781310"}],"url":"https:\/\/vesa.co.uk\/collections\/hair-k-beauty.oembed","provider":"Vesa Beauty","version":"1.0","type":"link"}