In my Era - deep cleansing and lasting freshness in harmony with mindful hair care!

In my Era represents a philosophy of everyday mindful hair care, inspired by the natural rhythm and needs of your hair. It’s a way to match the level of cleansing and nourishment to the current condition of your hair – without rush, without rigid rules, with care and sensitivity for a healthy, balanced look. Each wash becomes part of a natural self-care ritual that restores lightness, freshness and shine to your hair.

The In my Era Deep Cleansing Shampoo has been developed for hair that needs intensive refreshment and thorough removal of impurities. Its formula, based on natural ingredients, effectively removes styling product residues, excess sebum and everyday build-up, leaving the hair and scalp clean, light and ready for the next steps of care. This shampoo supports a healthy scalp condition and helps maintain a long-lasting feeling of freshness and comfort.

Recommended for those whose hair requires deeper cleansing or who frequently use styling products. It’s a perfect choice to bring back your hair’s natural lightness, softness and flexibility.

The product is vegan and dermatologically tested – ideal for regular use as part of a mindful hair care routine.

Ingredients that care for your hair:

• Arginine - strengthens the hair from the roots, improving elasticity and helping to maintain a healthy appearance.
• Prebiotic - supports the scalp’s natural microbiome, provides a soothing effect and helps protect against dryness.
• Gentle cleansers - effectively cleanse the scalp and hair without irritation, leaving the hair light, soft and refreshed.

How to use:

Apply a small amount of shampoo to wet hair, gently massage until lather forms, then rinse thoroughly. Repeat if necessary. Use 1–2 times a week as part of your hair care routine.

Expiry date: min. 3 months unless stated differently in the title or description