Privacy policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from vesabeauty.co.uk (the “Site”).

PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We also use Google, we may use cookies for analytical and marketing purposes like providing personalized ads and search results, and to understand your interactions on our site. For these purposes we may process personal data, such as your IP address, and share these with Google. You can read more here: https://policies.google.com/technologies/partner-sites

In order to offer you Klarna’s payment methods, we might in the checkout pass your personal data in the form of contact and order details to Klarna, in order for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred is processed in line with Klarna’s own privacy notice.

Vesa Beauty Ltd may contact you via email to invite you to review any services and/or products you received from us [in order to collect your feedback and improve our services [and products]] (the “Purpose”). We use an external company, Trustpilot A/S (“Trustpilot”), to collect your feedback which means that we will share your name, email address, and reference number with Trustpilot for the Purpose. If you want to read more about how Trustpilot processes your data, you can find Trustpitot Privacy Policy here.

We would like to learn from your experience with the products you bought from us, while this will give our customers better information about the products in our online shop. We therefore publish product reviews on vesa.co.uk. Your experience have great value, regardless of whether you have a good or bad experience with the product. If you buy goods from vesa.co.uk, we would therefore like feedback on our products.
At vesa.co.uk, we collect product reviews according to the guidelines:
Our partner, Lipscore, sends an email to you as a customer 20 days after you place your order. Here we ask if you can give us a short product review.
You click on the link when you feel like it and have time to give your feedback. You give the product stars (1-5) and a written review if you wish. Your name will be represented in the review on vesa.co.uk. If you have any questions about product reviews or want a product review deleted after it has been published, please send an email to support@vesabeauty.co.uk.
If you would like to learn more about how LipScore processes your data, you can find LipScore Privacy Policy here.

RIVO LOYALTY PROGRAM - When you create an account with Vesa Beauty Ltd, you are automatically enrolled in the RIVO Loyalty Program. As part of this program, you will receive email notifications about your accumulated loyalty points, available rewards, and special offers. These communications will help you stay updated on your progress and inform you of any opportunities to redeem your points for exclusive discounts or rewards.
Your personal data, such as your name, email address, and purchase history, will be used by Vesa Beauty Ltd and RIVO to track your points and manage your participation in the program. You will receive emails related to your points balance, exclusive offers, and other program benefits. By using your account and participating in the program, you consent to receive these communications.
For more information on how RIVO processes your data, please refer to RIVO’s Privacy Policy. https://www.rivo.io/legal/privacy 

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.

Privacy Policy for SMS Marketing
Vesa Beauty Ltd respects your privacy and is committed to protecting your personal data. When you opt-in to receive SMS messages from us, we collect and process your phone number to send you updates, promotions, and other marketing content in line with your preferences.
We will only use your phone number for SMS marketing with your explicit consent. You may revoke this consent at any time by following the unsubscribe instructions in any of our messages or contacting us directly.

BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads

- Google: https://www.google.com/settings/ads/anonymous

- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

- Instagram: https://www.instagram.com/settings/ads/

- Snapchat https://www.snapchat.com/settings/ads/

- Pinterest https://www.pinterest.com/settings/ads/

- TikTok: https://www.tiktok.com/settings/ads/

Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.

DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS
If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at info@vesabeauty.co.uk or by mail using the details provided below:

Vesa Beauty
[Re: Privacy Compliance Officer]

167-169 Great Portland Street, 5th Floor, London, United Kingdom, W1W 5PF, United Kingdom