IN MY ERA Natural Thermo Protective Hair Serum 50ml

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In my Era - heat protection and glossy hair in mindful care!

In my Era represents daily, mindful hair care that adapts to the individual rhythm and needs of your hair. It allows you to adjust the level of care according to the current condition of your strands - without pressure, without strict routines, with a focus on natural beauty and healthy shine. It’s a simple way to care for your hair consciously, supporting its strength, elasticity and radiant appearance.

In my Era Heat Protection Serum shields hair from high temperatures up to 220°C. It helps prevent dryness, smooths the surface and leaves hair soft, flexible and shiny. Its lightweight, non-greasy formula can be applied along the entire length, providing protection during heat styling such as blow-drying, straightening or curling.

Especially recommended for hair regularly exposed to heat styling tools. Perfect as part of a mindful hair care routine for those looking to maintain smoothness, nourishment and protection against frizz while achieving a healthy, polished finish.

A vegan and dermatologically tested product.

Ingredients that care for and protect the hair:

  • Centella Asiatica (CICA) extract - supports hair regeneration, softens the strands and promotes a healthy look.
  • Argan oil - deeply nourishes and hydrates the hair, helping to protect it from dryness and dullness.
  • Avocado oil - enhances elasticity, smooths the hair structure and makes styling easier.

How to use:

Distribute a small amount of In my Era Heat Protection Serum evenly through damp hair before blow-drying or styling. Do not rinse. Use regularly as part of a mindful hair care and heat protection routine.



Expiry date: min. 3 months unless stated differently in the title or description

Aqua, C15-19 Alkane, Dimethicone, Cetyl Alcohol, Stearyl Alcohol, Propanediol, Argania Spinosa Kernel Oil, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Centella Asiatica Extract, Persea Gratissima Oil, Panthenol, Polyglyceryl-3 PCA, Dipalmitoylethyl Hydroxyethylmonium Methosulfate, Behenamidopropyl Dimethylamine, Cetrimonium Chloride, Tocopheryl Acetate, Lactic Acid, Quaternium-80, Glycerin, Citric Acid, Propylene Glycol, Tartaric Acid, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Parfum, Benzyl Benzoate, Limonene, Alpha-Isomethyl Ionone, Citronellol, Tetramethyl Acetyloctahydronaphthalenes, Linalyl Acetate, Dimethyl Phenethyl Acetate, Citrus Aurantium Bergamia Peel Oil.


The product label is the authoritative source of ingredient information. Our website descriptions are based on manufacturer data; despite our best efforts, minor formulation changes by the manufacturer may not be immediately reflected online.